Personality and older consumers’ green behaviour in the UK

The UK government has set an ambitious target of reducing greenhouse gas emissions by 80% before 2050. An interesting segment that could help to achieve this is older consumers, due to their growing numbers. There seems to be a lack of attention, in the research looking specifically at different age categories of older consumers’ green behaviour, and whether their level of greenness can be explained by their personality. Using Socioemotional Selectivity Theory and Time Perspective, the research presented here was designed to provide an exploratory analysis of how the green behaviour of older consumers is explained by their personality types. Based on the responses of 204 older consumers in the UK, our results find the openness personality trait to be positively linked to green behaviour, whilst the extraversion personality trait is negatively related to green behaviour. Although the level of green behaviour increased with older consumers’ age, this did not reach significance.     

知识操纵行为意向影响因素研究

知识（尤其是隐性知识）是员工生存和发展的关键资源，知识权利的不完全性决定了知识交换中不可避免地存在欺骗、偷盗、投机等失范行为。在协同创新过程中，知识型员工既相互合作又彼此竞争。除采取知识共享和知识隐藏两种策略外，员工通常会选择折中的、柔性知识操纵策略管理个体知识。由此，界定知识操纵内涵，剖析其自利性、欺骗性、不确定性和隐蔽性4个特点。在此基础上，选择扎根理论方法，通过对68名知识型员工访谈数据进行编码，构建由本体、主体、客体、载体、动机、环境、契合7个主范畴组成的知识操纵影响因素概念模型。最后，围绕知识操纵治理，提出优化创新任务属性、发挥知识操纵对象能动作用、选择高效知识管理载体、培养员工利他特质、营造协同创新环境、提高员工契合度等启示。     

人工挖孔桩半桩支护方案可行性分析

本文以实际工程深基坑工程为研究对象,分别对桩基进行数值计算和数值模拟,通过对结果进行对比可以看出,人工挖孔桩采用半桩基是可行的。     

Residents’ support for red tourism in China: The moderating effect of central government

This study proposes and tests a model that incorporates two competing theories of political trust, institutional trust and cultural trust, to examine community support for “red tourism” development. Using data gathered from residents living in close proximity to Jinggangshan Scenic Area in China, this study examines the influence of authoritarian values, particularly as they relate to level of residents’ power, their level of trust in government, and their effects on support for “red tourism.” Findings suggest that trust in central government moderates the relationship between trust in local government and support. Future studies should utilize the institutional trust framework to assess residents’ trust in the local government and the cultural trust framework to assess trust in the central government.     

The contribution of implicit cognition to the Theory of Reasoned Action Model: a study of food preferences

Abstract

Attitudes are at the heart of the Theory of Reasoned Action (TRA), but problems in defining and measuring attitudes have contributed to typically low ability to predict behaviour. This article investigates the impact of potential disjuncture between evaluations that an individual externally verbalises (explicit attitudes), and evaluations that are internally held and may exist outside of conscious awareness (implicit attitudes), on the predictive ability of TRA. We study consumers’ attitudes towards eating healthy food and subsequent behaviour in a context of socially consensual behaviour. An Implicit Association Test (IAT) is used to measure implicit attitudes, and these scores are contrasted with self-reported explicit attitude scores. Ninety one participants took part in the study. We found, surprisingly, that implicit attitude has no significant effect on behavioural intention. However, a disjuncture between an individual’s implicit and explicit attitudes, reflecting internal psychological conflict, affected behaviour.     

大学计算机文化基础课程考核方式探究

本文通过笔者学校对大学计算机文化基础的改革,就本课程一体化教学模式下的考核方式进行研究,让学生在完成工作任务的过程中,学到相关的理论知识和实践技能,使学生具备适应工作岗位的职业素养,培养成为素质全面的技能型应用人才。     

Measurement of patient-reported outcomes. 1: The search for the Holy Grail

Abstract

Patient-reported outcome measures (PROMs) are used to collect information directly from patients. They may cover several different types of outcomes ranging from symptoms, functioning, utility, satisfaction, through to quality-of-life (QoL). They generally consist of self-completed questionnaires that can be administered by means of hard copies or in a range of electronic formats. PROMs vary considerably in terms of the constructs they assess, the care with which they are developed, and their scientific quality. However, none of the PROMs available approach the quality of measurement achieved by measures/instruments used in physics. PROs are examples of latent variables. These are not directly observable, but can be inferred from, for example, responses to a questionnaire. The only measure of a latent variable that approaches the quality of measurement achieved by the physical sciences is the Lexile Framework for Reading. This framework is based on a construct theory that grew out of an analysis of several available reading measures. A specification equation was generated that was able to link the construct theory to scores obtained with the Lexile measure. A fundamental requirement of this quality of measurement is that the data collected with the model fit Rasch Measurement Theory (RMT). It is argued that PROM developers should aspire to match this level of measurement sophistication if their instruments are to provide valid insights into the impacts of disease and its treatment.     

Health and cosmetics: Investigating consumers’ values for buying organic personal care products

In investigating consumers’ intentions to re-purchase organic personal care products (PCP), this study extends the theory of planned behaviour by including perceived value dimensions as the antecedents of attitude in the model. The findings revealed that most of the hypothesised relationships linking the consumer perceived value constructs (namely, health, safety, hedonic and environmental) with attitude towards the rebuying of organic PCP, were supported. Also, better product knowledge about organic PCP would lead to more positive attitudes towards re-purchasing the product. In contrast, social value was not important in predicting attitude. Similarly, the influence of subjective norm on rebuying intention was not supported. In terms of ranking of importance with regards to prediction of re-purchasing intention, attitude was the most important predictor followed by perceived behavioural control, product knowledge, hedonic value, environmental value and safety value.     

Examining a hybrid model for e-satisfaction and e-loyalty to e-ticketing on airline websites

In the air transportation industry, web-based marketing has already been widely applied to service frequent customers as well as to attract new ones. The importance of attracting new customers and keeping existing ones loyal to e-ticketing on airline websites is crucial. Accordingly, this study proposes an integrated model for evaluating the effectiveness of airlines' websites from a customer point of view. This model is based on the three perspectives of the marketing mix 4Ps, E-SERVQUAL and Expectancy Disconfirmation Theory. E-marketing and E-SERVQUAL features are divided into three dimensions, specifically information, system and service disconfirmations. The methodology was applied based on Structural Equation Modeling (SEM) and was administered to online customers who carry out e-ticketing via an airline website. The results show that customer disconfirmations have a positive significant impact on overall customer e-satisfaction. The significance of this relationship was more considerable in the service dimension of e-marketing, as well as the system dimensions of E-SERVQUAL and e-marketing. Moreover, overall e-satisfaction was found to mediate the relationship between customer disconfirmations and consumer e-loyalty.